CHANEL MOBILE ART EXHIBITION IN TOKYO

As big companies struggle to find new ways to connect the dots between their brands and the art world, OG fashion giant CHANEL has boldly gone where few have been able to afford to go before and created their own incredible traveling UFO-like art museum dubbed the “CHANEL CONTEMPORARY ART CONTAINER” which has just touched down in Tokyo’s Yoyogi Park near the hipster hub of the Harajuku subway station. And what does this incredible land-based flying object house, you might ask? Why an obligatory self-congratulating collection of original art pieces by 20 international artists including (among others) YOKO ONO, THE BLUE NOSES, DAVID LEVENTHAL, DANIEL BUREN, LEE BUL, NOBUYOSHI ARAKI, PIERRE et GILLES, and STEPHEN SHORE, of course, all paying homage to the couture house’s signature product, the Chanel quilted purse. While we can think of fewer items less inspiring to build a traveling art exhibition around, we’re more than impressed by architectural futurist ZAHA HADID’s incredible modular spaceship-like structure that was commissioned by the company’s chief creative director and resident Earthbound alien, KARL LAGERFELD. With stops scheduled in New York, London, Moscow, and Paris through 2010, there’s a good chance a great deal of well-heeled aficionados will get their chance to prowl the pod’s Kubrick-ian white corridors and possibly even be granted an audience with the mobile museum’s resident MC, Hal. HAVE A LOOK:HERE!!!

*courtesy of supertouchart.com*