FUBU repositions brand as FB Legacy

they're back.....I don't know why though. 

The FB Legacy collection, which will hit stores in July, is an opportunity for FUBU—a brand that has struggled with some negative connotations in the U.S.—to return to its roots. "It's about the power of FUBU and what it means to the fashion world. We are trying to educate the kids about the history of it," said John, noting that the target consumer is male 15 to 25. "We're a legendary brand. We were around for a long time."
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ww!